Recognise
Participants learn to spot the competing inner voices that shape choices, avoidance and action.
TAG's newest innovation · ready to deliver
See the pattern.
Choose what happens next.
DNA-V Traitors turns psychological flexibility into an immersive group experience, helping people recognise unhelpful patterns and make choices guided by what matters.
This page is a short overview of DNA-V Traitors. For the full experience, formats and booking detail, visit our dedicated site.
Works with
Schools & children’s servicesCorporate leadership teamsConstruction & trades workforces
Format
Immersive, TV-inspired group experience — fully developed and ready to deliver
Framework
The DNA-V model — psychological flexibility, values and behaviour change
How it works
Interactive delivery that makes abstract psychological concepts felt, discussed and remembered
Next step
Book a delivery or start a conversation
Why we're building this
TAG's newest programme —
built on an established foundation.
DNA-V Traitors extends the same evidence-based, trauma-informed approach behind The Baxter Project's 35,000+ delivered sessions and Dragonfly CPD's practice platform into an immersive new format. The experience itself is fully developed and ready to run — what's still growing is our delivery track record in this specific format, and we're upfront about that.
THE PURPOSE
Make behavioural science memorable enough to use.
DNA-V Traitors transforms psychological flexibility into an immersive learning experience that helps participants recognise competing inner voices, understand behaviour and make values-led decisions under pressure.
Experience
Interactive delivery turns abstract psychological concepts into something felt, discussed and remembered.
Apply
The learning creates a practical language for values-led action in teams, services and everyday life.
Three audience routes
One flexible model.
Three distinct settings.
The format is adapted around the pressures, language and decisions participants face in their own setting.
01
Working with children
For schools, pastoral teams and children’s practitioners who want a memorable way to explore thoughts, emotions, values and behaviour.
02
The Boardroom
For leaders and teams exploring behaviour, organisational culture, staff wellbeing, decision-making and values-led action.
03
The Site
For construction and trades workforces, using an accessible format to open conversations about pressure, wellbeing, choices and team culture.
The concept
Complex ideas, made
accessible and unforgettable.
DNA-V Traitors reflects TAG's commitment to making complex, evidence-based ideas accessible, immersive and memorable. Built around DNA-V, the psychological flexibility model developed by Louise Hayes, Joseph Ciarrochi and colleagues, it helps people understand the internal struggles that can drive behaviour — using the language and tension of a TV format people already recognise.
01
Psychological flexibility
Helping people notice unhelpful patterns of thought and behaviour, and choose a different response.
02
Values
Grounding decisions and behaviour change in what people actually care about, not just rules to follow.
03
Behaviour change
Practical, group-based exercises that translate psychological theory into real shifts in everyday behaviour.
Ready to deliver
Immersive learning
ready to make an impact.
DNA-V Traitors is fully developed and ready to deliver. It brings behavioural science, psychological flexibility and values-led action to life through an immersive format designed to engage groups, provoke discussion and create learning that lasts.
Choose the right route
The same behavioural science, translated for different pressures.
Ready to deliver
Bring DNA-V Traitors to your team or organisation.
Book the fully developed immersive group experience and help participants recognise inner voices, choose values-led action and build psychological flexibility.