HomeThe Baxter ProjectDragonfly CPDDNA-V TraitorsImpactAbout TAGWork with TAG
Multi-award-winning social enterprise

Relationships that
change lives.

TAG creates evidence-led programmes that help people feel safer, strengthen professional practice and improve outcomes across education, care, health, justice and community services.

35,000+sessions delivered
100+schools and organisations
Multi-awardwinning social enterprise
Winner · 2020Welsh Social Business of the Year
Winner · 2025Prove It: Social Impact Award
EstablishedPurpose-led since 2019
Scale35,000+ sessions delivered
Raising standards, not standing still.

Three specialist programmes.
One shared purpose.

Since TAG was founded in 2019, it has grown from a specialist frontline intervention into a wider social enterprise focused on practice improvement, workforce development and behavioural learning. Each programme has its own purpose, audience and delivery model — connected by the same evidence base.

The Baxter Project
Specialist intervention

The Baxter Project

One-to-one, animal-assisted early intervention that helps children and young people build trust, regulate, communicate and reconnect with learning.

Discover the programme
Dragonfly CPD
Workforce development

Dragonfly CPD

A complete professional learning platform with structured modules, practical toolboxes, manager oversight, certificates and evidence of workforce development.

Explore Dragonfly CPD
DNA-V Traitors
Immersive learning

DNA-V Traitors

Immersive behavioural learning for schools, leadership teams and construction workforces—making psychological flexibility, values and decision-making practical and memorable.

Enter DNA-V Traitors
The TAG ecosystem

One organisation. Three specialist programmes.
One shared evidence system.

TAG connects direct intervention, workforce development and behavioural learning. ODISSYS strengthens the system behind the work by bringing outcomes, safeguarding records and reporting together.

From frontline practice to wider influence

We do not just deliver impact.
We improve the conditions in which it happens.

TAG combines measurable outcomes, professional judgement, safeguarding and real-world delivery. We prove what works, protect its quality, share the learning and use success to raise standards more widely.

See our evidence
MeasuredStructured outcomes, reporting and social value evidence
ProtectedSafeguarding, ethics and supervision
ScalableLearning built from frontline practice
RecognisedNational awards for impact and innovation
Built for serious partnerships

A clearer route for commissioners, funders and social-value partners.

TAG can provide direct support, strengthen workforce capability, deliver targeted wellbeing programmes and evidence what changed. We shape the route around the challenge rather than forcing organisations into a fixed package.

01

Schools & services

Early intervention, pupil engagement, workforce development and practical safeguarding support.

02

Commissioners & funders

Defined delivery models, measurable outcomes, termly reporting and partnership learning.

03

Corporate social value

Funded school delivery, workforce wellbeing, construction-focused learning and auditable impact.

04

Research & innovation

Practice-led collaboration, outcome data, implementation learning and scalable programme development.

Pupils gather round a Baxter Project companion dog
Practice first.
Always.
Why TAG exists

We started by changing individual lives.
Then widened the influence.

The Baxter Project showed what becomes possible when children experiencing adversity are met with patience, trust and evidence-informed practice. As the work grew, schools asked how those approaches could be shared more widely, practitioners wanted practical skills rather than theory alone, and partners wanted stronger evidence.

Each question became another part of TAG. Today, our work extends from frontline intervention into workforce development, behavioural innovation and organisational improvement.

David O’Driscoll, Founder
David is a criminologist by background. Before founding TAG, he spent years working across the probation service and the youth offending service, watching the same pattern repeat: young people cycling in and out of the justice system, met only after things had already gone badly wrong. That experience — and fifteen years working and volunteering with vulnerable children and adults — pushed him to retrain as a trauma recovery specialist and build something further upstream: early intervention, before crisis takes hold.

The Baxter Project grew directly out of that mission, combining David’s years in the sector with his own dog, Baxter, and what animal-assisted work could reach that talking therapy alone often couldn’t. He still leads TAG’s programmes today, working across education, care, justice and community services.

The balanced stones in the TAG mark reflect the same philosophy: stability built one careful placement at a time, the way trust is built between a practitioner and a child. The stack also holds even when it looks precarious — a reminder that resilience isn’t the absence of instability, but the ability to hold steady within it.

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Trusted by schools and partners

Voices from the pack.

Verified testimony from a major contractor, a Police and Crime Commissioner and a CAMHS clinical service.

Their approach brings something genuinely unique to our social value delivery, and the response from the school community has been incredibly positive.
Nina WilliamsSocial Value Advisor, Bouygues UK
It is fantastic to see the difference that something as simple as a dog walk can make when engaging with children and young people.
Jane MuddPolice & Crime Commissioner for Gwent
The Baxter Project is an evidence-based early intervention and invaluable resource. It gives young people the chance to build resilience, feel heard, and form relationships that will support their psychological wellbeing well into the future.
L. Quinn, BCBA, UKBA CertCAMHS Special Service
Read more verified testimony ↗
Nationally recognised

Awards are not the destination.
They are a responsibility to keep improving.

View recognition history ↗
Winner · 2020Welsh Social Business of the YearRecognition that became a platform for continued growth
Winner · 2025Prove It: Social Impact AwardSocial Business Wales Awards
Finalist · 2025Community-Based Social EnterpriseSocial Business Wales Awards
Since 20196 award recognitionsAcross four different award bodies
Ready to do better work?

Bring TAG into
your organisation.

Commission support, develop your workforce, explore a partnership or ask us to demonstrate the evidence.